- Image via Wikipedia
Ouch just heard that ATT is suing Verizon because they ran Ads “There is A Map For That”. I kind of knew that is going to happen just because it does not seems right. I noticed lot’s of companies are doing that lately, where they mention competitor’s brand name in the add.
Here is what ATT says:
In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority of the country. In fact, AT&T’s wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon’s misleading advertising tactics appear to be a response to AT&T’s strong leadership in smartphones. We have twice the number of smartphone customers… and we’ve beaten them two quarters in a row on net post-paid subscribers. We also had lower churn — a sign that customers are quite happy with the service they receive.
Via Engadget
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